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Advert A/B split editions
 

 

One client could place Adverts for printing in some and/or all of the regions.

This meant that they had several versions of the same advert with slightly different names all very confusing.

Needless to say, it was not easy to have A/B splits in advertising. This was partially due to the naming convention and advertising working practice.

To have successful A/B splits in advertising it should be possible to easily identify which advert goes in which slot and for what edition.

Colour Splash Recommendation

Naming conventions are key to ensuring that the correct adverts go in the correct places and at the right times. Together with Automatic Flat plan creation, and page scheduling Advert A/B splits are made much easier.

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